Sending out an electronic newsletter is the perfect solution for keeping in touch with your existing
clients and registered users. But once you send your e-mail, do you know the pertinent information that
will improve the success of your e-mail campaign?
- Do you know how many e-mail addresses in your list failed to be delivered?
- Do you know how many of your users viewed your e-mail message?
- Do you know if your recipients clicked on any of the links in your newsletter?
- Do you know what links your recipients clicked on?
- Do you know if your users are able to view HTML e-mail messages?
These are all pieces of information that can help you determine what steps are
necessary to improve the effectiveness of your electronic newsletter marketing campaign.
After a traditional electronic newsletter mailing, the only statistic that you have is how many
electronic newsletters were sent. One might see that there is an increase in the overall number of sales, but
the percent increase due to the electronic newsletter will be impossible to accurately determine.
This all changes with the CyberSurfers CreateNewsletter Tracking System. With the tracking system
in place, it will be possible to determine a wide variety of statistics. At the onset of an electronic
newsletter campaign, by sending a preliminary batch of 10% of your total address list, you will be able
to view the necessary information to make your remaining 90% more productive. This brings better results!
The ability to track your stats is the ability to correct flawed marketing strategies before you reach
all of your users. Call CybersSurfers today at 703-534-7761 for more information and start tracking your electronic newsletters!
